How AI Workflow Builders Are Shaping Marketing Strategies for Top Industry Players
Any business requires a solid marketing strategy to solidify its current market and reach new niches. Ask any top player in any industry about their views on productivity. You will find them putting dedicated research and human work hours into finding the niche within their industry in which they best flourish. They would rather keep the mundane for the machines.
Automation of menial tasks is always a good idea to weed through a to-do list of tasks on any workday. The benefits of workflow automation show results in both short and long term. GrowStack.ai offers you a comprehensive solution to streamline your marketing tasks and create a workflow that promises maximum efficiency.
AI workflow builders are beginning to find their space in the daily operations of SMBs to top players. Assigning tasks like scheduling emails, posting on social media, sending reminders, creating calendar entries, etc to an AI-automated workflow system helps remove human error, increase efficiency in task allotment, and ensure that the tasks are being rolled out promptly, with or without human supervision.
The inculcation of AI in various marketing strategies is proving to be a game-changer. AI has come a long way when it comes to learning behavior, collecting data and almost operating without human supervision. While the opinion on the use of AI still remains divided, many are opting to leverage it to create jobs of higher skills. According to a 2022 Salesforce blog, 80% of employees then found AI and automation as a savior rather than a threat. They found that they could remove mundane work from their roster and invest that time to foster client relationships and focus on projects that demand peak human involvement.
While it is also predicted in several reports that a decent chunk of the human workforce employed in entry-level roles might get affected in the coming years, it also creates avenues for humans to upskill and gain experience that will enable them to enlist for jobs suiting their skills and eliminate the threat of losing a job because of automation. There is also another tiny flaw in automation, it is, after all, run on a machine. Machines do break down or malfunction. During those times, humans need to step in and make necessary repairs to get it up and running again. Regular inspection and supervision of automation workflow builders ensure that the scope of error is reduced over time.
While AI workflow builder is a niche that promises a vast array of avenues to explore when it comes to automation, it also encourages the industry stalwarts and players in every rung to think and evolve their business and marketing strategies. It is an area that predicts a future where the mundane will underscore less and less time in a daily wage worker’s life. It is also an area that stages paths for humans to develop skills and tap into unrealized potential.
Sources:
- https://www.cflowapps.com/workflow-automation-statistics/#:~:text=In%20addition%20to%20improving%20productivity,takes%20care%20of%20repetitive%20tasks.
- https://kissflow.com/workflow/workflow-automation-statistics-trends/
- https://hbr.org/sponsored/2023/04/how-automation-drives-business-growth-and-efficiency
- https://www.salesforce.com/blog/automation-trend-employee-experience/